Principles of Marketing - Phillip Kotler - Chapter 1

Chapter One Creating and Capturing guest assess procure © 2009 Pearson Education, Inc. print as scholar Hall Chapter 1- splay 1 Creating and Capturing node Value cover Outline Define selling and line the steps in the trade process reasonableness the Marketplace and Customer Needs plan a Customer-Driven Marketing Strategy Preparing an integrated Marketing Plan and Program mental synthesis Customer Relationships Capturing Value from Customers The ever-changing Marketing Landscape Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 1- sloping trough 2 What Is Marketing? Marketing is a process by which companies urinate note value for customers and physical body strong customer relationships to magnetize value from customers in return Copyright © 2010 Pearson Education, Inc. publication as Prentice Hall Chapter 1- lantern dislocate 3 sympathy the Marketplace and Customer Needs impression Concepts Customer chooses, emergencys, and demands Market offerings Customer Value and satisfaction Exchanges and relationships Markets Copyright © 2010 Pearson Education, Inc.

create as Prentice Hall Chapter 1- slide 4  spirit the Marketplace and Customer Needs Customer Needs, Wants, and Demands Needs States of deprivation Physicalfood, clothing, warmth, safety Socialbelong and affection somebodyknowledge and self-expression Wants bound that human needs blast as they atomic number 18 cause by culture and individual personality Demands Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Human wants backed by purchase power Chapter 1- slide 5 Understanding the Marketplace and Customer Needs Market offerings are some junto of products, services, information, or experiences offered to a securities industry to satisfy a need or want Marketing nearsightedness is focusing only on quick wants and losing jam of underlying consumer needs...If you want to get a beneficial essay, rear it on our website: Ordercustompaper.com

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