Dexit - A Marketing Opportunity

Summary Dexit is a innovative electronic recompense organic law that designs for low-value proceeding. ground on Radio Frequency Identification (RFID) technology, customers peck drill a small electronic tag to establish for goods and function without entering password on a specialize endorser at the retail stores, which is obviously faster than each an other(prenominal) defrayment methods, such as cash, calculate cards and casing reference cards. With this high reliable and convenient payment system, customers grass surrender much clip on waiting queues and bear away the troubles for carrying unclouded coins and exact change for small- capital purchases. In addition, merchants go away also gain a lot from Dexit to increase their revenues by improving sunder efficiency, decreasing the cash-handing costs, reducing cash numbering and depositing charges, as sound as avoiding the bothers on checking for counterfeit money. Although other electronic payment syst ems have already been accepted by most consumers and retailers because of the easier and streamlined solutions they provide, no service is as efficient as Dexit has that addresses to small-ticket purchases. Therefore, Dexit has attracted troika powerful partners as early investors to offer on this new system. Dexit seems has large potential markets, however the failures of previous two companies who provided akin(predicate) system suggested that the success isnt guaranteed.

Hence it is critical for the chief executive officer of Dexit to wee the best decisions on target market, marketing commingle and cha rm launch plan in a footling time in order ! to become the electronic payment type for low-value transactions in Canada. Question 1: Who atomic number 18 the Competitors of Dexit? Do you intend Dexit can replace the conventional electronic payment system? Advanced technology in electronic payment system allows money be transformed from traditional currency to newer forms including credit card, debit cards, electronic cheque, and electronic transactions using computing and communication theory devices. All kinds of vouch electronic... If you want to get a undecomposed essay, order it on our website: OrderCustomPaper.com

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