Does the Media Frame Social Reality?

Does the Media Frame Social ingenuousness?Critic whollyy assess the proposition that the media draws social frankness.IntroductionRoughly developing processes in modern order touch all aspects of life. In the end, it highlights the importance of the development of public consciousness of people, their communication, interaction and relationship at all levels of activities.In our time, much(prenominal) thing as mess media renders huge psychological influence on consciousness of the individual all over the world. Unfortunately, todays media presented by reality which is substantially negociate by someones thinking. Moreover, it is simplified and doesnt offer whatsoever reflection or the analysis. Entman (2007 164) suggests that in authoritative style this knowledge derriere be dangerous, as the person accepts processed information without personal reflection. In such slickness, media can inspire and change a lot of things. Therefore, for us it is much easier to plunge into the flow of information, than critically try to perceive it.Today, media is a powerful promoter of influence on a mental match of people. For the last decade there was a set of researches on the matter of media in absolutely respective(a) spheres (press, television, advertising, radio, internet). After all, as Hodkinson (2011 109) put ins, the distinctive features of some(prenominal) media in the world have al ways been such things as forwarding and ambiguous inconsistent turncock of media itself. This fact stimulates new growth of researches well-nigh possible ways and consequences of integration of media in social life of people.Media figure of public consciousnessMass media became the main tool for dissemination of the messages that influence public consciousness (Hodkinson, 2011 111).The modern person cant evade mass media influence. In other words, meet of media on public tone often described as header manipulation. This phenomenon, as Hodkinson (2011 113) in sists, is very widespread in Great Britain, United States and the developed countries of Asia. For greater success, such thing as brain command should always remain imperceptible. The success of manipulation is guaranteed, when the viewer desires that all events be natural and inevitable.It is important, that peoples trust is neutral to all main social institutes. Audience should believe that the government, mass media and science be behind a framework of clashing social interests. So, at that point, institutes can settle different situations and protect interests of citizens. Entman (2007 167) believes that the government takes the main place in the myth about neutrality. On the one hand, the myth assumes honesty and impartiality of the government and its components. On the other hand, such things as corruption, whoremonger and fraud, which were showed from time to time, are accepted to move to human rachiticnesses. Institutes are higher than suspicions. Fundamental durabili ty of all system is provided with careful thought about the work of its components. It is considered that media is also should be neutral for giving the publicity the realistic analysis of life. Any deviations are admitted, but mass media assures us that it is no more than the mistakes of sealed people that cant be considered as a whole reliable institute of distribution of information. One of the most important rules of perspicacity manipulation is the success that depends on how fully you will separate the addressee from extraneous influence. Ideal situation is the total absence of alternative sources of information and opinion. Mind control is conflicting with dialogue and public debate.Hodkinson (2011 117) mentioned that the main role of mind manipulation is not simply about the control of public opinion, but also about its integration into society. It is important to send public consciousness to the required point and to give installation on certain reactions to different events. The integrated opinion should be perceive as personal and it should be real, not imposed, created by the natural way that has arisen from the persons mind according to the analysis of received information. It looks like deception. But it is not always necessary to perceive mind manipulation as a negative factor. Today, provision of integrity to state and need of reforms are the move of any countrys policy. It follows that it is necessary to prepare society for any changes. Therefore media in this case are irreplaceable assistant and powerful control tool. The main thing is to be able to incline it wisely.Mass media cover various actual public problems. As a result, they influence opinion and bearing of people both in society and in person. Media today is a powerful tool of impact on a social and psychological condition of people. Greatest degree of influence is the audience with the weak consciousness which has not have personal outlook. Nevertheless, the sides of influ ence can be both positive, and negative.Long and mole (2013 359) agree that it is possible to allocate direct aspects of main functions of media information transfer, the entertainment, informative and educational tool. But there is also some deeper influence that can be imperceptible for the first time. For example, with the help of the media, the public opinion was created the condition of the mass consciousness comprising the hidden or obvious relation of various social problems. That is how reality events formed. It is important to note that right now there is accurately formulated public opinion about such global universal issues as prevention of ecological accident, nuclear and biological warfare and legion(predicate) more. As there is an accurate opinion in world consciousness about these problems, it is possible to advance that media can observe some objective information which is not contradicting values of society, both allowing to create kinda long-term and affirmed view. Internet is much extended now as well. Media system of searching and direct information around the globe, generated by technologies, undoubtedly, got an absolute degree of freedom. This phenomenon opens huge possibilities for creativity, training and modeling. In addition, the virtual technologies created on the basis of understanding social reality, will bring doubtless advantage both for individual person, and the state system as a whole. Certainly these are the positive sides of media influence on public opinion and human activity.One of negative impacts of media is advertising, or, to be more precise, disinformation method. It is considered at the moment of making any atrocious decision. Sometimes media give news that considered as lie. As a matter of fact, disinformation goes from untrusted channels and stay in the mind of the person. Even though this method is useful because it is used at the moment of making any crucial decision, this method is clearly not fair, and w hen the person will understand the truth, the result of disinformation will be already achieved. Fortunately, disinformation method observed not so often in modern media. Unfortunately, the method of framing used much more obviously.The frame method includes strict and careful selection of information, causing a variety of emotions. This method allows media to monitor and influence the audience, by manipulating different associations which built on typical persons thoughts. Stereotypes operate effectively all processes of light of information. Perceiving process is the manual regulation of the obscure fact under an unchangeable common law (Entman, 2007 170). Therefore media prune down all submitted information or put it in a framework or common idea. The person should perceive the message without any efforts, thinking that information from mass media source is the unique and unaccompanied right possible way of perception of reality.Media makes the person think stereotypically. It reduces intellectual level of messages, turning itself to ideal stupidity tool. It is possible only with the frame method of fixing unnecessary stereotypes in the mind of people.Thus, by means of various methods, influence of media is highly important. It is possible to make the idea, that skillful manipulation of public consciousness can cause not only direct changes in cultural development and behavior of society, but also in a certain role of each social class and person separately.ConclusionA variety of mass media (the press, the Internet, radio, television) should dribble to an individualization of social activity and consciousness of the person and to give him the chance of a choice to abide by or not watch TV, to read or not read the press, to listen or not listen to broadcasts. But, after long studying of a question of media framing, the sad conclusion has been drawn. In fact, it is only illusion, the person has no choice. The great number of people is watching the same ch annels on television, the programs which are confirmed by state regulations. They read the same articles in magazines and newspapers, listen to the same radio and information releases, looking for typical affairs, views, problems.Current situation generates ambiguity of media. As Hesmondhalgh (2013 39) reported, the development of mass communication run positively affects awareness of individuals about the world, but in the same time there is a factor which is actually manipulating consciousness of masses behind all this development process. Media is standing still among the first provocateurs of individual degradation, standard views and behavior of people and developing uniformity of their reactions.Great British politician once give tongue to that the one, who owns information, owns the world. Today, it is possible to say with confidence that the one, who control media flow, is capable to influence the modern world.Reference listEntman, R. (2007) close in Bias Media in the Dis tribution of Power, Journal of Communication, vol. 57, no. 1, March, pp. 163173.Hesmondhalgh, D. (2013) The Cultural Industries, capital of the United Kingdom Sage. pp. 37-633.Hodkinson, P. (2011) Media, Culture Society, London Sage. pp. 105-26.Long, P.and Wall, T. (2012) Media Studies, London Sage. pp.344-69.BibliographyCurran, J. (1986) Bending Reality, London Pluto.Marris, P. and Thornham, S. (1999) Media Studies A Reader, 2nd edition, Edinburgh Edinburgh University Press.Hall, S. (1997) Representation Cultural Representations and Signifying Practices, Edinburgh Edinburgh University Press.Rojek, C. (2013) Event Power, London Sage. pp. 112-121.